​Growing up in a single-parent household, Shana Washington witnessed the challenges facing women firsthand and was determined to make a difference. Her first step toward this goal came at the age of 18 when she founded a mentoring group at her job, a local after-school program, focused on guiding urban teenage girls toward academic success and personal growth. Through this initiative, she helped many young women develop career goals and prepare for college, underscoring her commitment to giving back to her community. While Shana’s involvement in charitable causes had already established her as a leader, a personal tragedy in 2010 marked a turning point in her life. Following the murder of her cousin, Jason Jones, she created the Jason Jones Scholarship Fund and hosted the JAY DAY events to honor his legacy. This experience ignited the transformation of Shana into Shay Rozay.

During the pandemic in February 2021, Shay rebranded her marketing firm SW Consulting into Speaking In Success, a platform where she rediscovered her true passion—helping women thrive in all areas of life. Through Speaking In Success, Shay has not only guided businesses in brand management, production assistance, and social media promotion, but she has also hosted vendor events to showcase small businesses and empower entrepreneurs. Her philanthropic spirit continues to shine through her participation in walks for causes and the #SISCares initiative, launched in July 2023.

Shay Rozay is a true GOALGETTER—using her personal and professional experiences to inspire women to break barriers, pursue their dreams, and find success on their own terms.

Missions & Values

Speaking in Success emerged from Shay's entrepreneurial spirit and the desire to create lasting impact in the business and personal development realm. This boutique multipurpose coaching and consulting company specializes in empowering businesses big and small to craft compelling brand identities and navigate the intricate landscape of sustainable success. Our comprehensive suite of services is designed to meet you wherever you are in life. Whether you're a budding entrepreneur striving to establish a robust brand identity or an individual seeking guidance on your personal journey, Speaking in Success has the tools and expertise to propel you toward your goals.

What sets us apart is our commitment to proactive life and business management. We understand the pivotal role that reputation plays in success, and we work diligently to ensure that every facet of your communications, behaviors, and actions aligns seamlessly with the reputation you aspire to cultivate. No cookie-cutter solutions here – Shay prides herself on delivering specialized coaching methodologies, uniquely tailored to each client. Through a structured process rooted in thoroughness, common sense, and advanced subject matter expertise, Speaking in Success empowers clients to unlock new capabilities, devise detailed plans for groundbreaking initiatives, and achieve unparalleled success.

With Speaking in Success, you're not just on a path to accomplishing your goals; you're on a transformative journey toward a future defined by triumph and fulfillment. Our unwavering commitment to your success means that every milestone you reach is a testament to the extraordinary capabilities that lie within you. Embark on the journey of a lifetime with Speaking in Success, and let's redefine success together!